Living Art: Eight Ways to Enjoy This Unique Experience

Living Art: Eight Ways to Enjoy This Unique Experience At the Sainsbury Centre, we recognise art as alive. But what does that mean in practice? We invite you to experience the museum as never before.

You don’t have to be an art lover to love the Sainsbury Centre. There is no single way that you should be told to enjoy art. Discover a range of ways to forge relationships with art.

Here are some ideas we invite you to try: – –  – 1 Become an Artwork You can now become a work of art in our collection display known as the Living Area. Stand in a glass box to feel what it’s like to be trapped in a museum case and be gazed upon by iconic works from the collection, including John Davies’ enigmatic Bucket Man (1974).   This is more than just looking at art; it’s about engaging with the collection in whatever way feels most meaningful to you. As the roles reverse, you’ll begin to question the traditional boundaries that confine art.

What might these artworks be thinking about you, the living exhibit? How does it feel to be on display? This introspective journey will challenge your perceptions and spark meaningful conversations.   This immersive experience doesn’t end there.

Challenge yourself to write out your own exhibit label. Can you capture your essence in just a few words?––   – 2 Hug a Henry Moore Get up close to the sculpture. Look at the face of the mother.

Close your eyes and try as best as you can to remember your earliest memory of being held. Now reach out and run your hand down the back of this sculpture. Can you describe the connection you feel?   “Starting today, if you go down to the Sainsbury Centre on the University of East Anglia campus just outside Norwich, you too can hug a Henry Moore.

I went on Wednesday and it was one of the most moving experiences of my gallery-going life.” – The Times   – 3 Meet the Art Choose your own adventure with the Sharing Stories audio experience! Exploring the complex and intimate relationships humans all over the world share with art, Sharing Stories focuses on 11 key objects in the Sainsbury Centre collection and allows you to choose from a variety of unique perspectives to hear about each object. The Living Art audio experience invites you to meet art in creative and explorative ways.

Through interactive elements, the tour will take you on a unique journey unlike anything you’ve experienced in a museum before. You will be asked to touch the art, listen to it, move with it, and forge relationships with it. Download the Smartify app before your visit or scan the QR code on arrival.

With Smartify, your phone becomes a powerful tool which allows you to find the life story of every work on display. Scan an object and meet amazing artworks. The app’s object recognition feature allows you to scan objects using your phone and explore more about them.   – 4 Confide in an Artwork Recline underneath Alberto Giacometti’s painting Diego Seated and tell the work a s...