Alan Partridge: Alpha Papa - Norwich World Premiere
Alan Partridge premiers his new film Alpha Papa in his takeover of British Media.
The big man, the legend, the suavest broadcaster - second only to Richard Madeley - Alan Partridge descended on Anglia Square today to premiere his new film Alpha Papa, after Twitter campaign #angliasquarenotleicestersquare fought to bring the premiere to its hometown.
We watched from the red carpet as Alan Partridge arrived in classic Partridge fashion to the resplendent glory of Norwich's Hollywood Cinema, much to the delight of the hundreds of onlookers who had commuted to Anglia Square for the day.
Take a look at our red carpet coverage below, or check out the pics of the beautiful Partridge-ites we caught out while we were there...
