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False Advertising - Brainfreeze

by Jon Seymour
False Advertising - Brainfreeze

Manchester’s False Advertising mean business. Their debut album released on new label Alcopop Records comes at you right from the off. It’s a relentless assault on the ears, but in a good way. Musically, there are very grungy undertones, layered with fuzzy guitars and punchy vocals.

The tracks move seamlessly from one to the next, but all are laced with thought provoking lyrics, with a great deal of angst thrown in for good measure. There’s a lot of distorted vocal used throughout, but it melds well with the clean sounding vocals, making for songs that hold your interest, which you really need to listen to.

Even before the release of this record, the band have enjoyed some high-profile support slots, so they’re making waves in all the right places. This album is a statement of intent, and an impressive one at that. There are nods to Nirvana and The Hives contained within the music to name a couple, but there are plenty of other references as well.

Overall, this is a cracking debut album with tons of attitude and grime, and you almost feel like you need a shower after listening, but instead you’ll just hit the repeat button and do it all over again. In fact it should come with a “could cause addiction” warning, because it will keep you coming back time after time. With music of this quality, it shouldn’t be much longer before they start headlining venues rather than supporting.

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